FORT WORTH, TEXAS, May 27, 2009 – The legendary Fort Worth Stock Show & Rodeo is teaming up with long-time friends from the National Multicultural Western Heritage Museum (formerly the National Cowboys of Color Museum and Hall of Fame) to present a special “Cowboys of Color Rodeo” performance during the 2010 Stock Show.

This unique rodeo performance will be held on January 18 at 2:00 p.m. (Martin Luther King, Jr. Day), consisting of traditional professional rodeo events as well as other special crowd-pleasing lineups such as Relay Races, Mutton Bustin’ and more. Highlighting the rich diversity that various cultures bring to rodeo and the western way of life, it will also feature special presentations by Circle L 5 Riding Club, La Guadalupana side saddle riding team and internationally acclaimed vaquero, Jerry Diaz.

“It’s a great honor to host this rodeo for the first time during the Stock Show and pay tribute to the cowboys of color and their heritage. We are pleased to highlight their remarkable influence on the western culture and cowboy way of life as we know it today,” noted Brad Barnes, Executive Vice President and General Manager of the Stock Show.

“This will be a wonderful opportunity and a great collaborative endeavor of two world-class institutions’ efforts to preserve and celebrate the significant roles that various ethnicities and cultures played in the development of the Western culture and the cowboy way of life,” stated Jim Austin, Co-Founder of the National Multicultural Western Heritage Museum.

The National Multicultural Western Heritage Museum was launched to acknowledge the contributions of Hispanic Americans, Native Americans, European Americans and African Americans in the settlement of the western American frontier. More information can be found at www.cowboysofcolor.org or by calling 817-534-8801.

Tickets to this event ($16) and other rodeo performances ($16-22) can be ordered in advance by visiting this link – Rodeo Tickets. Typically held on Labor Day Weekend, the efforts of the National Multicultural Western Heritage Museum and the Stock Show will allow the popular Cowboys of Color Rodeo to be held on Martin Luther King, Jr. Day, complimenting festivities celebrating the noted civil rights leader’s legacy.

The Fort Worth Stock Show & Rodeo is a once-a-year chance to experience the fun and uniqueness of the western lifestyle. The 2010 Show will run Jan. 15 – Feb. 7. For more detailed information, visit www.fwssr.com. The Fort Worth Stock Show & Rodeo – this thing is legendary.