For Release: Immediate
Contact: Matt Brockman or Shanna Weaver
Southwestern Exposition and Livestock Show
817-877-2400
matt@fwssr.com shanna@fwssr.com

Commercial Heifers Highlighted at Fort Worth Stock Show

FORT WORTH, TEXAS - Quality commercial heifers are hard to come by, but for the next two Sundays ranchers will have the chance to purchase some of the best the Southwest has to offer during auctions at the Southwestern Exposition and Livestock Show. The Fort Worth Stock Show & Rodeo has always set a high standard for commercial cattle sales and the legendary 2008 show will be no different.

Herefords take the stage on January 27 at 1:00 p.m. as 250 Hereford and Hereford / Angus cross females will be offered as open, bred and cow-calf pairs. Coordinated by the Texas Hereford Association (THA), consignors will compete the prior day for $8,400 in premiums. THA will again offer a “Heritage Pen,” featuring females from some of the most perennial Hereford ranches in Texas. Raising money for the association’s promotional programs, tickets to the 2008 National Finals Rodeo will also be auctioned.

Culminating on the final day of the Stock Show will be the 21st Annual Southwestern Exposition Invitational Commercial Heifer Sale. Approximately, 700 ranch raised females will be auctioned February 3 at 12:30 p.m. Judged the day before in three divisions – Brahman/Crosses, Exotic/Crosses and English/Crosses – consignors will compete for $11,000 in prize money. Vaccinated to a prescribed protocol, these cattle are range raised and ready to compliment any commercial cattle program.

Both sales are conducted in the West Arena and collectively offer more than 900 quality commercial replacement females during the 2008 Stock Show. For more information, contact sale managers: Commercial Hereford Heifers – Jack Chastain at (817) 831-3161; and Invitational Commercial Heifers – Charles Rollins at (817) 441-9388.

Make plans to attend the legendary Fort Worth Stock Show & Rodeo – now through February 3. Information can be found at www.fwssr.com. Tickets to the PRCA Rodeo are on sale by contacting the Stock Show Ticket Office at (817) 877-2420 or Ticketmaster at metro (972) 647-5700. Convenience charges are added at Ticketmaster locations and are nonrefundable.